An Entrepreneurial Couple Builds A Custom Forever Home in


The open first floor in Elizabeth and Peter Coratola’s home features a dining area leading into the living room.

Elizabeth and Peter Coratola are living their dream in their new custom home. 

Peter is the president and CEO of Ease Logistics, and Elizabeth is the owner of COCO the Shop, an online boutique dedicated to sourcing affordable women’s clothing. She also maintains an active community on her Instagram account, @coco_theblog, where she posts often on such topics as motherhood, mental health and home inspiration. 

The couple purchased their current land in 2015. At the time, an older farmhouse stood on the property in Plain City. They debated between a large renovation or tearing down their existing home to build custom. “We decided if we were going to invest so much into a renovation and live through that, it made more sense to wait and save more for a custom build,” Elizabeth says. 

They were able to live in their former home through much of the construction; the house was then demolished. The current outdoor pool area is where the former home used to stand. 

The couple partnered with New Avenue Architects and Engineers to plan for their upgraded abode. “They were the first people who helped us dream this up,” Elizabeth says. “We knew we wanted an open concept, a big backyard and patio, but we really let them do their jobs.” 

New Avenue recommended the Bellepoint Co. for home construction and interior design. The Coratolas loved the familial history of the company, which is owned by brothers Sam and Andrew Teitt. Sam’s wife, Jenn, leads the firm’s interior design and operations. 

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