Everglades Foundation launches Campaign | Community Press


The Everglades Foundation Celebrates Success Of “Your Water Comes from The Everglades” Educational Campaign Which Reached Millions of Area Residents.

On the first anniversary of an impactful public education campaign called “Your Water Comes from the Everglades,” The Everglades Foundation celebrated widespread success of increased education about the source of South Florida’s freshwater.

Since learning through a survey that more than 95 percent of people living in the region were unaware their drinking water comes from the Everglades, the Foundation launched the campaign in July 2022 to increase understanding of the ecosystem’s critical importance and bring attention to the urgency to restore and protect America’s Everglades.

A year later, the multimedia advertising campaign funded by The Everglades Foundation reached millions of South Floridians, created newfound understanding about the source of their freshwater, and advanced appreciation for the Everglades as a vital component for the region’s future to sustain the current population and support continued growth.

The multilingual campaign included advertising on billboards, bus shelters, radio, TV, and hundreds of online outlets. In addition, The Everglades Foundation partnered with local municipalities on the outreach, gained news media attention, and leveraged the campaign across social media platforms through sponsored and organic content. On World Water Day, dozens of South Florida influencers joined the cause educating their audiences through creative content showcasing “Your Water Comes from the Everglades.”

“We need freshwater every day to wash dishes, brush our teeth, make coffee…you name it.” said Eric Eikenberg, CEO of The Everglades Foundation. “And with most people in South Florida not knowing where that vital resource comes from, it became a priority for us to empower residents with the knowledge of how Everglades restoration is directly tied to protecting our water supply.”

The campaign’s ads feature attention-grabbing, bold colors and straightforward messages to powerfully and succinctly explain that Miami-Dade, Broward, and the Keys get their freshwater from the Everglades. Each of the campaign’s ads and social media posts include a call to action for users to spread the message.

Eikenberg believes the campaign has already begun to accelerate South Floridians’ understanding that the Everglades is connected to our everyday lives by supplying our most important resource, freshwater.

“This campaign communicates a simple message: our water comes from the Everglades; therefore, we must protect it.”

To learn more about the “Your Water Comes From The Everglades” campaign, visit evergladesfoundation.org/water and evergladesfoundation.org/agua.




For more Miami community news, look no further than Miami Community Newspapers. This Miami online group of newspapers covers a variety of topics about the local community and beyond. Miami’s Community Newspapers offers daily news, online resources, podcasts and other multimedia content to keep readers informed. With topics ranging from local news to community events, Miami’s Community Newspapers is the ideal source for staying up to date with the latest news and happenings in the area.

This family-owned media company publishes more than a dozen neighborhood publications, magazines, special sections on their websites, newsletters, as well as distributing them in print throughout Miami Dade County from Aventura, Sunny Isles Beach, Miami Beach, Coral Gables, Brickell, Coconut Grove, Pinecrest, South Miami, Kendall, Palmetto Bay, Cutler Bay and Homestead. Each online publication and print editions provide comprehensive coverage of local news, events, business updates, lifestyle features, and local initiatives within its respective community.

Additionally, the newspaper has exclusive Miami community podcasts, providing listeners with an in-depth look into Miami’s culture. Whether you’re looking for local Miami news, or podcasts, Miami’s Community Newspapers has you covered. For more information, be sure to check out: https://communitynewspapers.com.

If you have any questions, feel free to email Michael@communitynewspapers.com or Grant@communitynewspapers.com.

Connect To Your Customers & Grow Your Business

Click Here

Source link

Comments are closed.