FOOD AND DRINK NEWS UK
Pret A Manger has increased the price of its Pret Coffee subscription and expanded it to include a discount on all of its freshly made food, snacks and drinks.
It is also rebranding the offering to ‘Club Pret’.
With the price raised from £25 to £30 a month, subscribers will still be able to get up to five barista-prepared drinks per day, with any additional drinks charged at a 10% discount. However, they will also be offered 10% off all Pret food, drinks and snacks sold in-store.
Club Pret is now live in the majority of Pret’s 439 UK shops and people signing up will receive 50% off their first month.
Existing coffee subscribers will automatically become part of Club Pret, although their current monthly price of £25 per month will only change to £30 at their next billing cycle on or after 5 June.
To mark the launch, Pret is offering the chance to win one of 100 annual subscriptions and one lifetime subscription for anyone who signs up between 26 April and 3 May.
Launched in the UK in 2020, Pret’s coffee subscription is now used 1.25 million times per week and has been rolled out to the US and France.
Pano Christou, chief executive of Pret A Manger, said: “Over the past year, we’ve thought long and hard about the best way to support the people who matter most to Pret – our Team Members who do such an outstanding job, day in and day out, as well as our customers.
“That’s why we’ve increased pay three times in the last 12 months, and reinvested in benefits to support our people through the cost-of-living crisis.
“It’s now time that we give back to our most loyal customers, expanding the Subscription and making our freshly made food, snacks and organic coffee, more accessible to the people who have been crucial to Pret’s success. That’s what Club Pret is all about.”
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